Typical insights needed:

•  How much does the audience benefit by using your tools?

•  What change is required on the audience’s part to use the tools?

•  How effective is the marketing effort in raising awareness and driving use?

•  What is the minimum amount of customer support that will be needed?

•  How quickly should the customer adopt your eBusiness solutions?

Finding the answers:

While eBusiness solutions typically have well-defined benefits for one party, the other party’s value is often not well defined and communicated.  Additionally, a key obstacle to success is failure to address issues of adoption—accepting and making full use of something new.  The lack of adoption not only derails many well-intended initiatives, it can also sour customer relationships for sell-side solutions.  Targeted audience insights help overcome these challenges and accelerate adoption, which accelerates your return.