Typical insights needed :

•  Does the audience value your offering as much as you think they should?

•  How was pricing validated to ensure it matches the audience's perceived value?

•  How obvious are the benefits of using your product or service?

•  How does the audience view your offering vs. the competition?

•  Does your offering impose an undue burden of change to buy or use?

Finding the answers:

While the sales force often gets the initial blame for stalled sales, there often are a number of other contributing factors.  The key to identifying and overcoming those factors rests with the customers themselves.  Their unfiltered assessment of your offerings and the ease of doing business with your company provide a clear roadmap to getting back on track.  Gaining and acting on direct customer insights is the best way for a company overcome challenges and reinvigorate sales.