Typical insights needed:

•  Which market segments have the highest value?

•  Which opportunities will yield the greatest profits the fastest?

•  How will different market segments react to the offering?

•  What marketing, sales and support effort is required for each offering?

•  How quickly can I get to market and reach profitability?

Finding the answers:

This is a great challenge to have, but a challenge nonetheless.  Haphazardly choosing which opportunities to pursue when things are going well is often a sure-fire way to have things go bad.  The most profitable opportunities will match your company's strategic direction to well-defined customer needs and readiness. The key is using qualitative and quantitative evidence to identify which opportunities best fit that bill.