Typical insights needed:

•  Are customers buying similar offerings from the competition?  If so, why?

•  How easy is it to buy from you versus your competitors?

•  How readily understood is the value of your offerings?

•  How well does your offering solve your customers' needs?

•  How well does your marketing convey the value of your offerings?

Finding the answers:

Unfortunately, customers often won't tell their vendors about problems or issues for a variety of reasons.  (Read The Lucrum Advantage to learn more.)  This is compounded by the fact that vendors often don't ask the right questions to discover problems before they impact the bottom line.  Uncovering the right answers requires overcoming key behavioral and personal issues while asking the right questions in the right manner.